Sales & marketing mastery
Challenger and insight selling
Teach the customer something new, tailor it, take control of the conversation, and help buyers who are afraid to decide.
Based on 6 books:
- The Challenger Sale (Matthew Dixon, Brent Adamson)
- Insight Selling (Mike Schultz, John Doerr)
- SNAP Selling (Jill Konrath)
- The JOLT Effect (Matthew Dixon, Ted McKenna)
- Sales Pitch (April Dunford)
- Flip the Script (Oren Klaff)
Core module
- Teach, tailor, take control+10 XP
- Busy buyers: keep it simple+10 XP
- When the buyer can't decide+10 XP
- Quiz+15 XP
- Practice call+25 XP