Sales & marketing mastery
Courses built on the core ideas of 243 top sales and marketing books.
AI customers
Courses
Sales & marketing mastery
FreeProspecting and cold calls without fear
Build a pipeline every day: who to call, how to open a cold call, and how many touches it really takes.
Based on 7 books: Smart Calling, Fanatical Prospecting, New Sales. Simplified., Predictable Revenue, High Profit Prospecting, $100M Leads, Never Eat Alone
Sales & marketing mastery
FreeSales foundations: the seller's mindset
Why people buy from people they trust, how enthusiasm and listening win deals, and the daily habits of top sellers.
Based on 6 books: How I Raised Myself from Failure to Success in Selling, The Psychology of Selling, Selling 101, The Sales Bible, Little Red Book of Selling, To Sell Is Human, The Greatest Salesman in the World
Sales & marketing mastery
FreeConversation, listening and rapport
Be genuinely interested, listen so people feel heard, match the kind of conversation they want, and handle hard talks.
Based on 9 books: How to Win Friends and Influence People, Just Listen, You're Not Listening, Supercommunicators, Exactly What to Say, Captivate, Cues, Crucial Conversations, Nonviolent Communication, Emotional Intelligence
Sales & marketing mastery
FreeA simple marketing plan
Plan marketing on one page: who you serve, how strangers become customers, and how customers bring their friends.
Based on 7 books: The 1-Page Marketing Plan, Lean Marketing, This Is Marketing, Permission Marketing, Tribes, Marketing Made Simple, Talk Triggers, Hug Your Haters, Raving Fans, Magnetic Marketing, Contagious
Sales & marketing mastery
FreeThe psychology of persuasion
The principles behind why people say yes, how attention shapes decisions, and how to use it all ethically.
Based on 7 books: Influence, Pre-Suasion, Yes! 50 Scientifically Proven Ways to Be Persuasive, Influence Is Your Superpower, Magic Words, Methods of Persuasion, The Go-Giver
Sales & marketing mastery
$19Storytelling and the pitch
Make ideas stick, put the customer in the hero's role, and structure a pitch people actually remember.
Based on 8 books: Made to Stick, Building a StoryBrand, Pitch Anything, Talk Like TED, The Storyteller's Secret, The Presentation Secrets of Steve Jobs, Lead with a Story, Resonate, Storyworthy, Brief
Sales & marketing mastery
$19Positioning and branding
Own one idea in the customer's mind, position against real alternatives, and grow a brand people notice and remember.
Based on 10 books: Positioning, The 22 Immutable Laws of Marketing, Obviously Awesome, Differentiate or Die, The Brand Gap, Zag, Purple Cow, How Brands Grow, Start with Why, Blue Ocean Strategy, Competing Against Luck
Sales & marketing mastery
$19Negotiation that keeps the relationship
Interests over positions, your walk-away option, tactical empathy, and trading concessions instead of giving them away.
Based on 8 books: Getting to Yes, Getting Past No, Never Split the Difference, Start with No, Negotiation Genius, Secrets of Power Negotiating, You Can Negotiate Anything, Getting More
Sales & marketing mastery
$19Discovery: questions that find the real problem
SPIN questions, the gap between where the customer is and where they want to be, and how to ask without leading.
Based on 6 books: SPIN Selling, Gap Selling, Solution Selling, Rainmaking Conversations, The Mom Test, Ask for More
Sales & marketing mastery
$19Challenger and insight selling
Teach the customer something new, tailor it, take control of the conversation, and help buyers who are afraid to decide.
Based on 6 books: The Challenger Sale, Insight Selling, SNAP Selling, The JOLT Effect, Sales Pitch, Flip the Script
Sales & marketing mastery
$19Objections and closing
Turn 'it's expensive' and 'I'll think about it' into conversations, agree the rules up front, and ask for the decision.
Based on 7 books: Objections, Secrets of Closing the Sale, The Closer's Survival Guide, Way of the Wolf, Sandler: You Can't Teach a Kid to Ride a Bike at a Seminar, The Transparency Sale, Sell or Be Sold
Sales & marketing mastery
$19Pricing and behavioural economics
Anchors, loss aversion, too many choices, and how to build an offer worth far more than it costs.
Based on 9 books: Thinking, Fast and Slow, Predictably Irrational, Nudge, Priceless, Confessions of the Pricing Man, The Paradox of Choice, The Choice Factory, Monetizing Innovation, $100M Offers
Sales & marketing mastery
$19Digital marketing, content and funnels
Answer buyers' questions honestly online, build a funnel step by step, and let tests and data decide.
Based on 9 books: They Ask, You Answer, Inbound Marketing, Epic Content Marketing, Content Inc., Jab, Jab, Jab, Right Hook, DotCom Secrets, Traffic Secrets, Don't Make Me Think, Web Analytics 2.0, You Should Test That, Everybody Writes
Sales & marketing mastery
$19Copywriting that sells
Write for the reader's awareness level, craft headlines that get read, and keep people reading to the last line.
Based on 9 books: Breakthrough Advertising, Tested Advertising Methods, Ogilvy on Advertising, Confessions of an Advertising Man, Scientific Advertising, The Adweek Copywriting Handbook, Triggers, Cashvertising, The Boron Letters, Great Leads, On Writing Well
Sales & marketing mastery
$19Complex B2B deals
Map every person who influences the decision, qualify deals honestly with MEDDICC, and run a shared plan to signature.
Based on 6 books: Strategic Selling, Conceptual Selling, Hope Is Not a Strategy, The Qualified Sales Leader, The Ultimate Sales Machine, The Machine, The Sales Acceleration Formula
Sales & marketing mastery
$19Growth and traction for startups
Learn fast with small experiments, find the channel that works, cross from early adopters to the mainstream, and build growth loops.
Based on 10 books: The Lean Startup, Lean Analytics, Traction, Hacking Growth, Product-Led Growth, Crossing the Chasm, Zero to One, Hooked, Growth Hacker Marketing, The Mom Test