Sales & marketing mastery
Copywriting that sells
Write for the reader's awareness level, craft headlines that get read, and keep people reading to the last line.
Based on 9 books:
- Breakthrough Advertising (Eugene Schwartz)
- Tested Advertising Methods (John Caples)
- Ogilvy on Advertising, Confessions of an Advertising Man (David Ogilvy)
- Scientific Advertising (Claude Hopkins)
- The Adweek Copywriting Handbook, Triggers (Joseph Sugarman)
- Cashvertising (Drew Eric Whitman)
- The Boron Letters (Gary Halbert)
- Great Leads (Michael Masterson, John Forde)
- On Writing Well (William Zinsser)
Core module
- Start where the reader is+10 XP
- Headlines decide everything+10 XP
- The slippery slide+10 XP
- Quiz+15 XP
- Practice call+25 XP