Sales & marketing mastery
Digital marketing, content and funnels
Answer buyers' questions honestly online, build a funnel step by step, and let tests and data decide.
Based on 9 books:
- They Ask, You Answer (Marcus Sheridan)
- Inbound Marketing (Brian Halligan, Dharmesh Shah)
- Epic Content Marketing, Content Inc. (Joe Pulizzi)
- Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)
- DotCom Secrets, Traffic Secrets (Russell Brunson)
- Don't Make Me Think (Steve Krug)
- Web Analytics 2.0 (Avinash Kaushik)
- You Should Test That (Chris Goward)
- Everybody Writes (Ann Handley)
Core module
- Answer what buyers actually ask+10 XP
- Give, give, give — then ask+10 XP
- Make it easy, then measure+10 XP
- Quiz+15 XP
- Practice call+25 XP