Sales & marketing mastery
Growth and traction for startups
Learn fast with small experiments, find the channel that works, cross from early adopters to the mainstream, and build growth loops.
Based on 10 books:
- The Lean Startup (Eric Ries)
- Lean Analytics (Alistair Croll, Benjamin Yoskovitz)
- Traction (Gabriel Weinberg, Justin Mares)
- Hacking Growth (Sean Ellis, Morgan Brown)
- Product-Led Growth (Wes Bush)
- Crossing the Chasm (Geoffrey Moore)
- Zero to One (Peter Thiel)
- Hooked (Nir Eyal)
- Growth Hacker Marketing (Ryan Holiday)
- The Mom Test (Rob Fitzpatrick)
Core module
- Build, measure, learn+10 XP
- Find the channel that works+10 XP
- Cross the chasm and build loops+10 XP
- Quiz+15 XP
- Practice call+25 XP