Sales & marketing mastery
A simple marketing plan
Plan marketing on one page: who you serve, how strangers become customers, and how customers bring their friends.
Based on 7 books:
- The 1-Page Marketing Plan, Lean Marketing (Allan Dib)
- This Is Marketing, Permission Marketing, Tribes (Seth Godin)
- Marketing Made Simple (Donald Miller, J.J. Peterson)
- Talk Triggers, Hug Your Haters (Jay Baer)
- Raving Fans (Ken Blanchard)
- Magnetic Marketing (Dan Kennedy)
- Contagious (Jonah Berger)
Core module
- Before, during, after+10 XP
- Serve the smallest viable audience+10 XP
- Make customers talk+10 XP
- Quiz+15 XP
- Practice call+25 XP