Sales & marketing mastery
Positioning and branding
Own one idea in the customer's mind, position against real alternatives, and grow a brand people notice and remember.
Based on 10 books:
- Positioning (Al Ries, Jack Trout)
- The 22 Immutable Laws of Marketing (Al Ries, Jack Trout)
- Obviously Awesome (April Dunford)
- Differentiate or Die (Jack Trout)
- The Brand Gap, Zag (Marty Neumeier)
- Purple Cow (Seth Godin)
- How Brands Grow (Byron Sharp)
- Start with Why (Simon Sinek)
- Blue Ocean Strategy (W. Chan Kim, Renée Mauborgne)
- Competing Against Luck (Clayton Christensen et al.)
Core module
- Own one word in the mind+10 XP
- Position step by step+10 XP
- How brands really grow+10 XP
- Quiz+15 XP
- Practice call+25 XP