Sales & marketing mastery
Pricing and behavioural economics
Anchors, loss aversion, too many choices, and how to build an offer worth far more than it costs.
Based on 9 books:
- Thinking, Fast and Slow (Daniel Kahneman)
- Predictably Irrational (Dan Ariely)
- Nudge (Richard Thaler, Cass Sunstein)
- Priceless (William Poundstone)
- Confessions of the Pricing Man (Hermann Simon)
- The Paradox of Choice (Barry Schwartz)
- The Choice Factory (Richard Shotton)
- Monetizing Innovation (Madhavan Ramanujam, Georg Tacke)
- $100M Offers (Alex Hormozi)
Core module
- Anchors and comparisons+10 XP
- Losses hurt more than gains+10 XP
- Build an offer worth more than its price+10 XP
- Quiz+15 XP
- Practice call+25 XP