Sales & marketing mastery
Storytelling and the pitch
Make ideas stick, put the customer in the hero's role, and structure a pitch people actually remember.
Based on 8 books:
- Made to Stick (Chip Heath, Dan Heath)
- Building a StoryBrand (Donald Miller)
- Pitch Anything (Oren Klaff)
- Talk Like TED, The Storyteller's Secret, The Presentation Secrets of Steve Jobs (Carmine Gallo)
- Lead with a Story (Paul Smith)
- Resonate (Nancy Duarte)
- Storyworthy (Matthew Dicks)
- Brief (Joseph McCormack)
Core module
- What makes an idea stick+10 XP
- The customer is the hero+10 XP
- Structure a short pitch+10 XP
- Quiz+15 XP
- Practice call+25 XP