← Cold calls that work: B2B SaaS / software sales
The first 10 seconds
On a cold call the first 10 seconds decide everything. The customer is busy and didn't expect you.
The permission opener
- Say who you are.
- Say why you're calling them specifically.
- Ask for 30 seconds, and offer an easy way out.
Say this
- “Hi, this is Luka. I'm calling because you recently opened a new location. Can I take 30 seconds, and if it's not relevant we'll hang up?”
Avoid this
- “Hello sir, I'm calling from the best company in the market with an amazing offer!”
Then a value hypothesis
Say this
- “Companies like yours often struggle with X. We help with Y. Is that something you're dealing with?”
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