Two minutes of research

A cold call isn't random. Two minutes of preparation turns it into a relevant call.

Before you dial, find

• One fact about the person or company (new location, growth, a post, a change).
• A likely problem people like them have.
• One result you've delivered for someone similar.

Pick your goal

The goal of a cold call is not the sale. It's a next step: a meeting, a demo, a second call.