← Cold calls that work: My own product
Handling the brush-off
Most cold calls start with a brush-off. It's a reflex, not a final answer.
Common brush-offs and answers
Say this
- “(to "I'm busy") Totally understand. Is later today or tomorrow morning better for two minutes?”
- “(to "Not interested") Fair enough. Just so I know, is it because you already have a solution, or it's not a priority now?”
- “(to "Send an email") Sure. One question so it's useful: what's your biggest headache with this right now?”
Avoid this
- “Please, just one minute, it's really important!”
Keep score
Rejection is part of the numbers. Track calls, conversations and meetings, not how you felt.
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