Sales & marketing mastery
The psychology of persuasion
The principles behind why people say yes, how attention shapes decisions, and how to use it all ethically.
Based on 7 books:
- Influence (Robert Cialdini)
- Pre-Suasion (Robert Cialdini)
- Yes! 50 Scientifically Proven Ways to Be Persuasive (Goldstein, Martin, Cialdini)
- Influence Is Your Superpower (Zoe Chance)
- Magic Words (Jonah Berger)
- Methods of Persuasion (Nick Kolenda)
- The Go-Giver (Bob Burg, John David Mann)
Core module
- Seven principles of influence+10 XP
- What happens before the ask+10 XP
- Influence without manipulation+10 XP
- Quiz+15 XP
- Practice call+25 XP