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← The psychology of persuasion
Lesson 4 of 5
Quiz
0 of 3 answered
1.
Showing results from customers like them uses which principle?
Scarcity
Social proof
Authority
2.
Why does giving a reason ('because…') help?
Requests with a reason are easier to accept
It makes the call longer
It sounds more formal
3.
A good ethics test for a persuasion tactic?
Does it work fast?
Do competitors use it?
Would you be fine if the customer saw exactly what you did?
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